Innova Dog Food, Natural Quality Foods for Your Pet
Since 1989 Natura Pet Products, the makers of Innova dog food,
have been studying and consulting with veterinary nutritionalists
to determine the best ingredients for their dog food. Noticing
that humans have become more and more health conscious, John and Ann
Rademakers and Peter Atkins set out to find a way to make the healthiest
pet foods in the world. Choosing to ask professionals, trainers and
breeders in the pet industry about what are the best ingredients to
use, the same answer was given repeatedly: Use completely natural products
and no by-products. With this in mind the Innova dog food line was created.
Using recipes formulated by veterinarians and canine nutritionalists,
brands such as Innova dog food, Nutro, and Wellness dog food provide complete
nutritious meals for your companion. Most of these brands start with high
quality, human-grade ingredients, and stay away from the “filler ingredients”,
such as wheat, corn or animal by-products. By using an attitude of “If you won’t
eat it, why should your pet?”, these brands of dog food have reduced many of the
health problems that commonly affect our best friends. Many skin and gestation
problems are actually allergic reactions to the filler products used in store
bought dog food.
Innova dog food, and Natura’s other pet food lines, can proudly boast that
they were one of the first companies to start testing their ingredients to
ensure that they were hormone, antibiotic and pesticide free. Developing a
denser, richer in nutrient food, without adding bulk, means your pet gets more
nutrition from less food, with calories and fats carefully balanced. As humans
we know that eating right is essential to a long and happy life, so why wouldn’t we
want the same for our best friends?
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