Innova Dog Food, Natural Quality Foods for Your Pet

Since 1989 Natura Pet Products, the makers of Innova dog food, have been studying and consulting with veterinary nutritionalists to determine the best ingredients for their dog food. Noticing that humans have become more and more health conscious, John and Ann Rademakers and Peter Atkins set out to find a way to make the healthiest pet foods in the world. Choosing to ask professionals, trainers and breeders in the pet industry about what are the best ingredients to use, the same answer was given repeatedly: Use completely natural products and no by-products. With this in mind the Innova dog food line was created.

Using recipes formulated by veterinarians and canine nutritionalists, brands such as Innova dog food, Nutro, and Wellness dog food provide complete nutritious meals for your companion. Most of these brands start with high quality, human-grade ingredients, and stay away from the “filler ingredients”, such as wheat, corn or animal by-products. By using an attitude of “If you won’t eat it, why should your pet?”, these brands of dog food have reduced many of the health problems that commonly affect our best friends. Many skin and gestation problems are actually allergic reactions to the filler products used in store bought dog food.

Innova dog food, and Natura’s other pet food lines, can proudly boast that they were one of the first companies to start testing their ingredients to ensure that they were hormone, antibiotic and pesticide free. Developing a denser, richer in nutrient food, without adding bulk, means your pet gets more nutrition from less food, with calories and fats carefully balanced. As humans we know that eating right is essential to a long and happy life, so why wouldn’t we want the same for our best friends?